The “tofu-eating wokerati” may end up funding your journalism

Scary successful AI experiments in a CEE newsroom, media retention strategies inspired by the games industry, an ambitious bet on university students and 19 active calls.

Welcome!

This week on the Media Finance Monitor:

• The “tofu-eating wokerati” may end up funding your journalism

• Scary successful AI experiments in a Polish newsroom

• Retention strategies inspired by the games industry

• The Telegraph’s ambitious bet on students

• 19 active calls (3 new)

The “tofu-eating wokerati” may end up funding your journalism

The Audiencers has published an amazing piece analyzing the Guardian's audience revenue tactics. It has some very relevant findings for publishers struggling with increasingly hostile political environments, like we see in some CEE countries.

But before diving into the article, a brief sidenote: The Guardian is owned by the Scott Trust Limited, a fund with an endowment of more than GBP 1.2 billion. This fund ensures the financial and editorial independence of the paper, allowing it to cover losses for over five deca…