For the past year and a half David and I have been talking to a lot of people from the Commission, the Parliament and elsewhere in the Brussels bubble about the next EU budget and what it should mean for journalism. Whether it’s over a truly horrible sausage roll at the Meli near Schuman or a mediocre slice of quiche at the slightly better Meli behind the Copernicus-building, we eventually get asked the same question:
How much does the sector actually need?
It’s a great question. It’s the right question. And we are increasingly convinced we’ve been answering it wrong.