The problem at the heart of Europe's journalism funding debate

The EU is about to make its biggest investment in journalism. The Commission's own data suggests it may not be enough.

For the past year and a half David and I have been talking to a lot of people from the Commission, the Parliament and elsewhere in the Brussels bubble about the next EU budget and what it should mean for journalism. Whether it’s over a truly horrible sausage roll at the Meli near Schuman or a mediocre slice of quiche at the slightly better Meli behind the Copernicus-building, we eventually get asked the same question:

How much does the sector actually need?

It’s a great question. It’s the right question. And we are increasingly convinced we’ve been answering it wrong.