The media industry should have built tech. You specifically shouldn't.

A rare European media acquisition, creators working for equity instead of cash, our MFF policy survey, a case study in profitable local news and 17 active calls.

Welcome!

This week on Media Finance Monitor

• The media industry should have built tech. You specifically shouldn’t.

• Finally, a media company is getting acquired in Europe! (Okay, it’s a little bit of a tech company, but still.)

• Giving your company away, one influencer at a time

• Help us shape EU media policy. Pretty please!

• Turning a local community newspaper profitable

• 17 active calls (3 new)

We’ll likely skip next week’s issue but plan to be back on the 16th. Thanks for bearing with us.

The media industry should have built tech. You specifically shouldn’t.

Around five years ago, I was working for a large publisher looking for a new CRM, the piece of tech at the heart of most digital audience revenue programs. We approached a major technology provider about their solution. After an impressive demo, they told us they loved our journalism and our mission al…